MY ROLE: Creative Director

PROJECT SCOPE: Brand Identity, Visual Brand Guidelines (logo, color, typography, graphics, photography, visual UX)

TIMELINE: 5 weeks

PROJECT OVERVIEW: This start-up company in the tech wearable space needed a Brand Identity to help launch their first product. The brand needed to reflect the advanced tech DNA of the product, but also resonate with the tough and grizzled Crossfit community which was its initial consumer target demographic.

PRIMARY WORDMARK

PRIMARY LOGO

WEBSITE VISUAL DESIGN

MASTER BRAND GUIDELINES