MY ROLE: Co-Founder, Chief Product Officer, Creative Director

PROJECT SCOPE: Product Design / Development / Validation, Product Strategy & Positioning, Pitch, Product Branding, Campaign Concepting & Execution

TIMELINE: 9 months from idea to delivery to market

PROJECT OVERVIEW: The onset of the COVID-19 pandemic in early 2020 drove massive global demand for products that slowed the spread of the highly infectious virus. Endless entrepreneurs raced to capitalize on this opportunity by bringing to market PPE products, most of which had little to no product differentiation. Jeff Eagles and his Co-Founder Jeff Volk saw an opportunity to create a uniquely positioned and innovative category of products that drafted off this global demand for PPE products. They christened the new category PPE Accessories, and gave birth to Osun Labs, the Teathersafe brand, and the GO-Clip product.