MY ROLE: Creative Director

PROJECT SCOPE: Brand Identity, Brand Voice, Brand Sound, Brand Visual Guidelines, Marcom templates across all media and consumer touchpoints (B2B, B2C - Broadcast, Print, Web, Digital, Social, OOH, Event, Experience)

TIMELINE: Brand audit 90 days, re-brand proposal 30 days, brand asset overhaul and deployment 120 days

PROJECT OVERVIEW: Catapult was the 20-year-old global sports tech brand no one had heard of. A string of mergers, acquisitions, changes in leadership, and multiple global marketing centers had led to a fractured brand marcom landscape and poor brand recognition with consumers. Upon joining the company as Creative Director, Jeff immediately went to work on redefining the tenants of the Brand Identity, Brand Visual Standards, and a complete overhaul of all marcom templates and assets. The end result was a seamless and cohesive customer journey across all marcom assets that resulted in a 3X increase in Marcom Lead Acquisition YOY.